Visual Communications
Joos'd Up
Duration
12 Weeks
Role
Brand Strategy
Team
5 Members
Context
Visual Comms @ CMU
The Challenge
In-flight food service has long been a pain point for travelers. From unclear options to inconsistent quality, the food trolley experience often leaves passengers frustrated and hungry. Our team set out to completely reimagine this experience.
Our Mission
Joos'd Up exists to make every flight experience simple, transparent, and absolutely reliable. We're driven to provide experiences at high standards.
Our Values
🤝
Team First
Every colleague is open and shares information and resources to achieve our goals.
🔐
We Champion Trust
We rely on the expertise and integrity of colleagues, offering candid internal feedback.
🔄
Always in Beta
We embrace a culture of constant critical review; we test, measure, and immediately adapt.
Research Findings
- Passengers feel uncertain about food options until the trolley reaches them.
- Dietary restrictions and preferences are often forgotten or ignored.
- The rushed nature of service creates stress for both crew and passengers.
Service Design
We redesigned the entire journey: Pre-flight digital ordering, boarding pass preference cards, redesigned trolley for visibility, and simple post-flight feedback loops.
Key Learnings
The best service design isn't about adding more—it's about removing friction. By simplifying the food service journey and improving transparency, we created a better experience without fundamentally changing the operational constraints.