ShopX is a B2B e-commerce platform enabling small retailers across India to source products directly from brands at competitive prices. As Growth Manager, I led retention analytics and operational automation initiatives — scaling my work from zero to reach the company's 30K+ active retailers, while improving unit economics alongside cross-functional partners.

Career Growth

Promoted from Assistant Manager to Growth Manager within 2 years due to ownership mentality and results-driven approach.

Core Responsibility

Drive sustainable growth through data analytics, process automation, and cross-functional collaboration while reducing operational inefficiencies.

Market Share Trend

A 15% decline in tier-2/3 market share over Q1 prompted our delivery network expansion. The recovery curve reflects the impact of local partnerships and decentralized fulfillment.

Market Share (%)

Major Projects

Customer Retention & Segmentation Program

Built segmentation and retention programs from the ground up, rolling them out across the full 30K+ retailer base. Developed models to identify high-value customer profiles and partnered with growth teams to tailor retention strategies to different segments.

Customer SegmentationRetentionAnalyticsGrowth Strategy

Operations Automation Program

Designed and implemented 15+ automated data pipelines using SQL and Python, reducing manual reporting time and enabling real-time decision making. Our team used this to lift operational efficiency from an 85% baseline to 94%, freeing up team capacity for strategic initiatives.

SQLPythonAutomationData Pipelines

RTO (Return to Origin) Reduction

Analyzed order fulfillment data to identify root causes of high RTO rates. Contributed predictive models and process improvements that, together with supply-chain partners, helped reduce RTO from 10% to 1-2% — meaningfully improving unit economics and customer satisfaction.

AnalyticsProcess OptimizationPredictive ModelingSupply Chain

Data Infrastructure Development

Built comprehensive analytics infrastructure to track key business metrics across the customer journey. Created dashboards and reporting systems that enabled leadership to make data-driven decisions quickly.

Data InfrastructureDashboardsTableauBusiness Intelligence

Approach & Methods

Data as Foundation

Every initiative started with data. I built systems to capture, clean, and analyze data at every stage of the customer journey. This foundation enabled precise targeting, accurate measurement, and continuous optimization.

Automation-First Mindset

I believed that anything done more than twice should be automated. This philosophy drove the creation of automated pipelines that not only saved time but also reduced errors and enabled faster decision-making across the organization.

Cross-Functional Collaboration

Growth doesn't happen in silos. I worked closely with sales, operations, product, and engineering teams to ensure alignment and smooth execution. Regular cross-functional reviews helped identify bottlenecks and opportunities.

Skills Applied

Growth StrategySQLPythonTableauData AnalysisProcess AutomationCustomer SegmentationA/B TestingGoogle AnalyticsCross-functional Leadership

Leadership Feedback

"Monika consistently demonstrated integrated thinking—connecting data insights with business strategy in ways that created real impact. Her ability to make complex analytics accessible to all stakeholders was invaluable. She grew rapidly from Assistant Manager to Growth Manager because of her ownership mentality and results-driven approach."

Key Learnings

ShopX taught me how to build for scale in resource-constrained environments. I learned that the best growth strategies balance short-term wins with long-term sustainability. Most importantly, I discovered that automation isn't just about efficiency—it's about enabling your team to focus on high-impact work. Working in B2B e-commerce also gave me deep appreciation for the complexity of supply chain and operations. Every improvement in logistics has a direct impact on unit economics, which shapes what products can succeed.