Paytm is India's leading digital payments and financial services company, serving over 350 million users. As Manager, Product, I partnered on user lifecycle management across acquisition, engagement, and retention. I ran cross-functional initiatives spanning product strategy, A/B testing, and gamification — contributing to meaningful improvements in key business metrics alongside design, engineering, and analytics teams.

Core Responsibility

Drive user engagement and retention through data-driven product improvements, creative gamification strategies, and continuous experimentation at scale.

User Activation Rate — Gamification Pilot Cohort

Steady month-over-month growth in activation after introducing reward mechanics, streaks, and cross-category challenges across the user base.

User Activation Rate (%)

Onboarding Experience — Test Cohort, Before vs After (Jul–Oct 2023)

Simplified setup flow and guided verification reduced support tickets by 35% while doubling activation rates within the first quarter of rollout.

Performance Metrics (%)

Homepage Transformation — A/B Test Cohort, Before vs After (Jan–Mar 2024)

Personalized layout and contextual feature discovery lifted repeat transactions and retention within weeks of the phased rollout.

Performance Metrics (%)

Major Projects

Homepage Revamp Initiative

Owned the PM track on a homepage redesign, partnering with design and engineering on personalization and user behavior patterns. Ran A/B tests across segments to optimize layout, content prioritization, and CTAs. Contributed to a 40% engagement lift across the tested cohorts.

Product StrategyA/B TestingPersonalizationUser Research

Gamification Framework

Drove the PM workstream on a gamification framework (reward systems, streaks, challenges, leaderboards) aimed at daily active usage and transaction frequency. Cross-functional rollout produced 5% DAU growth and a 20% lift in transaction volume in the measured cohort.

GamificationBehavioral DesignRetentionAnalytics

User Lifecycle Optimization

Built comprehensive user lifecycle management framework covering acquisition, activation, engagement, and retention phases. Implemented automated trigger-based communications and personalized nudges to guide users through their journey and reduce churn at critical touchpoints.

Lifecycle ManagementChurn PreventionAutomationSegmentation

Experimentation at Scale

Managed a robust A/B testing program, running multiple experiments simultaneously across different user segments. Developed frameworks for test prioritization, statistical significance evaluation, and learnings documentation.

A/B TestingExperimentationStatistical AnalysisFramework Design

Approach & Methods

Data-Driven Decision Making

Every product decision was backed by data. I worked closely with analytics teams to establish success metrics, design experiments, and analyze results. This included setting up dashboards for real-time monitoring and conducting deep-dive analyses to understand user behavior patterns.

Cross-Functional Leadership

Collaborated with engineering, design, marketing, and business teams to align on priorities and execute initiatives. Led sprint planning, managed stakeholder communication, and ensured smooth delivery of features from ideation to launch.

Experimentation at Scale

Managed a robust A/B testing program, running multiple experiments simultaneously across different user segments. Developed frameworks for test prioritization, statistical significance evaluation, and learnings documentation.

Skills Applied

Product StrategyA/B TestingSQLUser AnalyticsGamification DesignPRD WritingStakeholder ManagementAgile/ScrumMixpanelTableau

Key Learnings

Working at Paytm taught me that scale changes everything. Features that work for thousands of users behave differently at millions. I learned to think in terms of user segments, edge cases, and system-wide impacts. Most importantly, I discovered that the best product improvements come from deeply understanding user psychology—not just what users do, but why they do it.