Healers at Home is a healthtech startup revolutionizing home healthcare in India. As Growth Manager for Operations, I led a multi-vertical sales team responsible for customer acquisition and retention across all service lines. I owned both growth strategy and operational efficiency, combining marketing initiatives with process automation to drive results.

Services Managed

Yoga & FitnessPhysiotherapyNursing CareMother & Child CareAttendant ServicesCorporate Wellness

First Full-Time Role

This was my first professional role after graduating from IIT Delhi. I hit the ground running, taking ownership of growth and operations in a fast-moving healthcare startup, and delivered measurable impact within just 4 months.

Core Responsibility

Drive customer growth and operational efficiency across multiple healthcare verticals—from physiotherapy to nursing care—while building scalable systems to support rapid expansion.

Major Initiatives

Multi-Vertical Sales Leadership

Led sales teams across multiple service verticals. Developed targeted acquisition strategies for each vertical based on customer segments. Achieved 30% growth in customer metrics and 15% revenue increase within 4 months.

Sales LeadershipCustomer AcquisitionRetention StrategyMulti-Vertical

Operations Pipeline Automation

Identified manual processes consuming team time and designed automated solutions. The automation reduced monthly bookkeeping time by 30%, freeing up capacity for customer-facing activities.

Process AutomationOperationsEfficiencyWorkflow Design

Multi-Platform Marketing Strategy

Orchestrated cross-functional initiatives across 11+ platforms. Developed campaign strategies tailored to each platform's audience, coordinating between digital marketing, content, and sales teams.

Digital MarketingCampaign StrategyMulti-PlatformCross-Functional

Data-Driven Growth Framework

Established a data-driven approach to decision making by tracking acquisition costs, customer lifetime value, and conversion rates across verticals. Used insights to allocate resources and optimize campaigns effectively.

Data AnalyticsGrowth StrategyCAC OptimizationPerformance Marketing

Approach & Methods

Data-Driven Growth

I established a data-driven approach to decision making, tracking acquisition costs, customer lifetime value, and conversion rates across verticals and channels to optimize campaigns.

Automation Mindset

The 30% reduction in bookkeeping time came from systematically identifying repetitive tasks and designing automated solutions. This early exposure shaped my approach in all subsequent roles.

Healthcare Context Sensitivity

Growth metrics must be balanced with service quality. I learned to optimize for sustainable growth that maintained high standards, as customer trust is paramount in healthcare.

Skills Applied

Growth StrategySales LeadershipDigital MarketingProcess AutomationCustomer AcquisitionCampaign ManagementTeam ManagementOperationsAnalyticsCross-Functional Coordination

Key Learnings

Healers at Home was where I discovered my passion for growth and operations. In 4 months, I learned that the most impactful work often sits at the intersection of strategy and execution. I also learned that in services businesses, every operational improvement directly impacts customer experience—efficiency and quality are complements.